Travel and Tourism at PortAventura and Barcelona

For AS/A Level and GCSE
Travel and Tourism students

The education programme highlights
the following areas of study:

SALES AND MARKETING
- Marketing strategies
- The four Ps
- Budgets
- Advertising
- Brand management
- SWOT analysis

OPERATIONS
- Role in the business strategy
- Ticketing systems
- Customer research
- Staff logistics
- Weather, maintenance and safety

HOTEL SERVICES
- Development of themed hotels
- Food and beverage
- Synergy with the theme park

HUMAN RESOURCES
- Recruitment and selection
- Training
- Motivation

Students will enjoy two interactive seminars during their stay. To complete the students' educational programme, we include a full day visit to Barcelona, allowing them to experience the dramatic tourism developments and modernisation plans that have taken place.

Click here to register your interest in a Study Experience or make a provisional booking with
no obligation.