Media Studies
at Disneyland® Paris

For AS/A Level Media Studies
& 14-19 Diploma Creative and Media students

Plus NEW for 2011
'Marketing the Magic' Study Experience

Students will attend three subject specific education sessions hosted by Study Experiences and will take part in assignment work that will help develop their knowledge and understanding of their subject.

Study Experiences has been given the exclusive opportunity of meeting, filming and spending considerable amounts of time behind the scenes with senior managers at Disneyland Paris. The education sessions will include specially prepared video clips and live interviews with senior managers and many of the experts who create and deliver the Disneyland Paris experience.

The education programme highlights the following areas of study:

MARKETING THE "MAGIC"
- Marketing mix
- Four Ps
- Synergy

MARKET RESEARCH
- Audiences
- Market strategy
- Identifying and using information
- Primary and secondary research

THE DISNEY GENRE AND IDEOLOGY
- Disney genres
- Translating film technique to the Resort
- Brand image

SELLING THE "MAGIC"
- Video, print and radio advertising
- Advertising campaigns
- Evaluation

MEDIA INFLUENCE AND PRESS RELATIONS
- Advertising or feature
- Measuring success
- Family values

COMMUNICATING INFORMATION
- Computer graphics
- Print production and the use of language
- Internal communications
- External communications via the Internet

Click here to register your interest in a Study Experience or make a provisional booking with
no obligation.