Business Studies at PortAventura and Barcelona

For AS/A Level and GCSE
Business Studies students

The education programme highlights the following areas of study:

MARKETING
- Marketing strategies
- The four Ps
- Market research
- Brand management
- SWOT analysis

ADVERTISING
- Producing print and TV adverts
- Budgeting and costs
- Developing creative themes

OPERATIONS
- Role in the business strategy
- Maintenance and safety
- Ticketing systems

CUSTOMER SERVICE
- Planning operations
- Standard guidelines
- Guest expectations
- Handling customer complaints

HUMAN RESOURCES
- Recruitment and selection
- Training
- Motivation

Students will enjoy two interactive business studies seminars during their stay. To complete the students' educational programme, we include a full day visit to Barcelona, allowing them to experience the dramatic business developments and modernisation plans that have taken place.

Click here to register your interest in a Study Experience or make a provisional booking with
no obligation.