Business Studies
at Disneyland® Paris

For AS/A Level and GCSE students

Plus NEW for 2011
'Marketing the Magic' Study Experience

Students will attend three subject specific education sessions hosted by Study Experiences and will take part in assignment work that will help develop their knowledge and understanding of their subject.

Study Experiences has been given the exclusive opportunity of meeting, filming and spending considerable amounts of time behind the scenes with senior managers at Disneyland Paris. The education sessions will include specially prepared video footage and live interviews with senior managers and many of the experts who create and deliver the Disneyland Paris experience.

The education programme will highlight the following areas of study:

MARKETING
- Marketing Mix
- The four Ps
- SWOT analysis
- Marketing tools
- Participant partners and synergy

MARKET RESEARCH
- Primary and secondary research
- Personal interviews
- Focus groups
- Analysis of results

FINANCE
- Financial overview
- Management and financial accounting
- Cash flow management
- Monitoring and evaluation
- Profit and loss accounts

COMMUNICATIONS
- Electronic communications
- Internal and external communications
- Designing and maintaining a website
- E-commerce

HUMAN RESOURCES
- Human resource management
- Job satisfaction and work performance
- Recruitment and training
- Management theories

CUSTOMER SERVICE
- Standard guidelines
- Guest expectations
- Barometer of satisfaction
- Handling customer complaints

Click here to register your interest in a Study Experience or make a provisional booking with
no obligation.