Cadbury World offers a unique and fascinating insight into the rich heritage of the nation's favourite chocolate brand. A self-guided tour takes your students through fourteen zones showcasing Cadbury's history, chocolate making, and includes a 4D Chocolate Adventure cinema experience. An optional interactive curriculum-linked educational talk can follow to complement your self-guided tour, featuring engaging examples and video content to support your topics, presented in themed education rooms.
The following study levels and subjects are available:-
- Key Stage 4: Business Studies Marketing, Investigating Business
- Key Stage 5: Business Studies Marketing, People in Business
Day Trips - what the price includes
- Exclusive coach hire throughout your trip including pick-up and drop off at your school or college
- Entrance with a self-guided tour & 4D cinema experience (allow 2 hours)
- Optional one hour curriculum-linked educational talk (subject to availability)
- Free downloadable Workbooks & Resources
- 1 Free Staff Place for every 8 students
- All Government Taxes, City Taxes, Service Charges & VAT
- 24 hour emergency cover and support
2 Day Tours - what the price includes
In addition to the Day Trip content your package also includes:-
- 1 night’s accommodation
- Continental breakfast and dinner
- Transfers between your accommodation and chosen activities each day
- Services of a Study Experiences Tour Manager throughout your tour
For groups booking a 2-day trip we can arrange visits to other venues that offer educational experiences close to where you are staying, such as:-
- Warwick Castle
- Alton Towers
- Shakespeare's Birthplace
- National Memorial Arboretum
- Imperial War Museum Duxford
Discover the origins of the cocoa bean and its journey to Europe in the 16th century, learn the history behind the creation of the Cadbury factory and Bournville village by the Cadbury brothers, explore how Cadbury manufacture popular products and 100 years of innovative advertising and packaging design, watch the chocolatiers work their magic as they reveal the ingredients and making of chocolate, and enjoy an adventurous journey in the unique 4D cinema experience complete with motion seats!
Interactive Business Studies Talks
There is the additional option to choose a one hour curriculum-linked educational talk from to complement your self-guided tour, featuring engaging examples and video content to support your topics, presented in themed education rooms.
Marketing - Overview of the UK confectionery market, Primary and secondary market research, The marketing mix, Product life cycle, Social media marketing, Marketing planning, Market segmentation
Customer Service - Overview of Cadbury World, Meeting different needs of customers, How we provide customer service, How we monitor customer service, Benefits of customer service
People in Business - Corporate responsibility, Ethical business, Recruitment and selection, Motivation and leadership, Career development planning
Investigating Business - Business Ownership, Business activity and competitors, Business aims and objectives, Functional departments, Shareholders and stakeholder interest
Our prices are based on a minimum group size of 40 and maximum 49 students. Travel arrangements are based on providing your group with exclusive use of a 48, 49 or 53 seat coach. For groups of between 20 and 40 students, we are able to offer travel by coach for your exclusive use, however we will need to charge an appropriate small group, coach under-occupancy supplement.
Your group will stay in one of our carefully selected properties in the greater Birmingham/Midlands area.
Your package price includes continental breakfast each morning. For lunches and dinners you can choose to make your own arrangements, alternatively your Study Experiences Tours Specialist can arrange them for you.
Your Study Experiences Tour Manager (2 Day+ Tours)
Throughout your trip your expert Tour Manager will be on hand to assist and support you and your students.
Your Choice of Travel Dates
As our UK trips are available throughout the year, during term time and also during half terms and holidays, you are able to select travel dates that suit you and your students.